But while the company has helped countless tech titans achieve their destiny, it hasn't quite fulfilled its own.
In owning (and opening) that narrative terrain, Product Hunt has created immense value for the startup ecosystem. You begin as a consumer by launching on Product Hunt, you become a maker. In doing so, it’s established itself as the dividing line between ordinary and supernatural worlds. Since its creation in 2013, the platform has become the de-facto launchpad for new products. Unlike any other company, Product Hunt represents the first threshold of the founding journey. Harry crashes through the conditional wall of Platform 9¾, Luke vaults into the vast planetary universe, Lucy creeps through a wardrobe's portal, and Odysseus survives the demarcating storms of furious Poseidon. The dividing line between ordinary and supernatural, mundane and magical, nothing so clearly signifies a change has occurred than this act of passage. But it's that first threshold that is arguably most compelling. There's an undeniable familiarity in Campbell's framework, and each stage is worthy of study. Once the hero triumphs over this ordeal, they return to the ordinary world, bringing hard-earned reward and wisdom.
In this new realm, the hero faces a series of travails that culminate in an ordeal. With the assistance of supernatural aid, the hero crosses a threshold into the supernatural world.
A call to adventure incents the hero to begin their pilgrimage.